Wrapping a work truck or van that gets read.

A work vehicle is the one piece of advertising you already pay to drive around Windsor and Essex County every day. A wrap turns it into something people remember, but only if they can read it in the second or two they see it. Here is what we focus on when we wrap trucks, vans and trailers for local businesses.

Designed to be read from across the road

• Your business name and what you do, big enough to read at a distance. If people cannot tell you are a plumber, the wrap is not working.
• One way to reach you, large: a phone number or a short web address. Not five social handles.
• High contrast between text and background. Dark on light or light on dark, never mid-tone on mid-tone.
• Clear space. Fewer words, bigger letters.
• Branding that matches your truck, your trailer and your signage, so people connect them.

Full wrap, partial wrap or lettering

A full printed wrap covers the vehicle and gives the most impact. A partial wrap covers the back and sides with a printed graphic and blends into the paint colour. Cut vinyl lettering is just the name, logo and contact details on the factory paint. All three can look professional; the right choice depends on how many vehicles you have and how much you want each one to stand out.

Fleets

If you run more than one vehicle, the design gets set up once and adapted to each body: a pickup, a cargo van and a trailer all have different shapes and door lines. Consistency is what makes a fleet look established. When you add a vehicle later, it matches the rest.

Built for work, not show

Commercial vehicles see salt, job sites, pressure washers and daily abuse. We pick films and laminates suited to that, and plan seams and edges away from the areas that take the most wear. A wrap also protects the paint, which helps resale or lease returns.